IMPOSSIBLE GROUND BEEF MEAT FROM PLANTS

People love meat. After all, it's delicious and they want to keep eating it. But they also love the planet, and are looking for a better way to enjoy their favorite foods. So we made our cult-classic Impossible Beef. It's a 1:1 substitute for ground beef in any dish, but has 40% less fat, 0mg cholesterol (6g saturated fat per serving). Impossible Burger Meat can be cooked on any surface and in any way ground beef is cooked, including: sautee, stir fry, braise/sear, deep fry, bake, grill and simmered in broth. For burgers, preheat pan or grill to medium high. Cook thawed patty for about 2 minutes per side.