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Restaurant Marketing: How To Be Displayed On Food Delivery Apps

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May 08, 2024

The food delivery market has been soaring in recent years. The worldwide food delivery market is expected to reach $1.45 trillion by 2027. A presence on food delivery apps enables your restaurant to gain a larger customer base, fulfill more orders, and turn a single delivery into repeat orders—in-house and to-go.

Are you looking for top ways to stand out among the masses and get found on popular food delivery apps? Read on for all the details below!

Benefits of Having a Food Delivery App Presence

Are you new to the world of food delivery platforms and their benefits for your restaurant? Check out some of the best business-boosting perks delivery apps offer.

Exposure: Getting in front of customers is a restaurant's bread and butter. With 1.8 billion consumers using food delivery platforms, being visible online is a valuable marketing tool to attract new customers.


Increased Covers: Having a food delivery app presence gets your establishment’s name out there and opens up the door to more revenue. In-house seating comes with a finite number of tables and turnovers. However, to-go orders allow you to feed more customers during operating hours, which can boost revenue.

Enhanced Customer Interactions and Metrics: Delivery apps give restaurants the unique opportunity to engage with their customers digitally and glean important information about habits. Customer profiles on delivery platforms provide crucial insight into purchases, menu preferences, and other order analytics. This can help establishments tailor specials, update menu offerings to maximize profits, and personalize guests' experiences.

Getting Seen on Food Delivery Apps: Best Practices for Visibility

In an ever-evolving digital landscape, it’s crucial to stand out and reach your ideal consumers. Fight the scroll and captivate customers to stop on your profile by implementing a few of these simple strategies.

1. Make Ordering a Breeze

The more efficient and familiar you can make your food delivery menu, the higher your chances of capturing customer attention. Developing a mobile app that allows for quick ordering or having a strong social media presence that showcases your entire menu is crucial to flourishing.

2. Connect Customers and Drivers

Modern customers want transparency and the ability to track their orders. In fact, 90 percent of consumers want to track their orders. However, restaurants can take it one step further and open communication channels between the driver and the customer.

Let your customers know they can contact customer service and drivers with questions about delays. Drivers should also be able to give customers a heads-up about the ETA of their orders to alleviate any concerns.


3. Optimize Your Restaurant Profile

One way to stand out in delivery apps is to make your profile appealing. Always ensure your profile is up-to-date, engaging, and showcases your most popular item(s). Upload compelling, high-quality pictures of your food to entice customers, so they know what they’re getting, and ensure your address and phone number are accurate. Plus be sure to add tags that relate to your restaurant offerings.

4. Offering Preferred Payment Methods

Giving customers the option to pay via their preferred method can improve the consumer experience and turn a one-time customer into repeat business. Offer online and offline payment options, including Apple Pay and Google Pay. For perspective, one in five people in the U.S. uses Apple Pay once a month, so having that payment option can help increase your food delivery traffic.

Choose The Food Delivery App Best For Your Business

There are many delivery apps, so you’ll want to do your research and choose the best for your restaurant. You’ll discover that quite a few of them offer exclusive partner benefits, so it could be in your best interest to stick with one reputable delivery platform to get the most rewards and revenue.

Maximize Restaurant Operations with Business Resources from US Foods CHEF’STORE 

CHEF’STORE is dedicated to empowering restaurant owners with top-notch business tools designed to take their brands to new heights. Our commitment extends beyond just tools, we also provide a curated selection of high-quality products at wholesale and affordable prices, ensuring your menus not only delight but also resonate with quality.

Stop by one of our many locations today and check out what we have in store for you!

The information materials and opinions contained in this blog/website are for general information purposes only, are not intended to constitute legal or other professional advice and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances. We make no warranties, representations, or undertakings about any of the content of this blog/website (including, without limitation, as to the quality, accuracy, completeness or fitness for any particular purpose of such content).

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